Who we are

The people who build your motorhome are the same people you will speak to for years after you drive away. Our team is hand-picked for craft, systems knowledge and pride in the work — not volume. That shows in the fit and finish, the way the systems behave on the road, and how quickly we can help when you need us.

Co-founders Ben and Michael Maclean bring a combined 50 years of lead design, sales, production and business experience in the luxury motorhome industry. In 2017 they started Latitude around a clearer idea: more features, tighter build quality, and better value for the owner.

We are deliberately not a big factory. For a luxury brand, that scale is an advantage. Shorter lines, tighter oversight and fewer units mean higher quality, a better customer experience, and aftersales that is personal — including direct contact with Ben when it matters. It also keeps the business secure and agile: we can update models quickly and stay ahead with the latest systems and technology, without waiting on a corporate product cycle.

Every new model is developed, tested and assembled in 3D before we commission a build. Designs draw on feedback from more than 500 customer reviews and deep industry experience. Serviceability, materials and durability are designed in from the start — so a Latitude is a breeze to own and holds its value for years.